Brad Kalbfeld has been a writer, reporter, editor and news executive for more than
36 years, including 22 as Managing Editor/Broadcast for The Associated Press. At
AP, he played a leading role in the launch of such products as the Online Video Network,
GraphicsBank (the first interactive database of television graphics), SoundBank (the
online archive of AP’s millions of audio sound bites) and television feed services
such as APTN Florida. He was responsible for AP’s broadcast wire, audio and domestic
video operations and has produced coverage of such major events as 9/11, the wars
in Afghanistan, Iraq and the Persian Gulf, two space shuttle disasters and five presidential
He is author of the AP Broadcast News Handbook, used in newsrooms and journalism
courses across the country.
His skills are a unique blend of journalism, technology and business. His experience
includes field coverage, news writing and editing, news production, strategic planning,
product launches, labor relations, technology management (having led the design and
construction of two multimedia newsrooms and supervised the Broadcast Engineering
department) and budget management.
He provided input for the design of AP’s first management mentoring program, AP Colleagues,
and was a mentor in the inaugural year of the program. He and his protege were cited
as examples of how the mentoring relationship can be successful. He was invited
back to be a mentor in the second year and is proud of the record of both of the
talented AP staffers he advised.
As a foreign correspondent, Kalbfeld covered the travels of Pope John Paul II to
such places as South Korean, Papua New Guinea, Thailand, Canada and Poland in the
midst of the anti-Communist Solidarity labor movement. He also covered the Versailles
summit, the British end of the Falklands war, the re-election of Margaret Thatcher
as prime minister of Britain, the funeral of Indira Ghandi, the funeral of Princess
Grace of Monaco, U.S.-Soviet nuclear disarmament talks, the arrival of the U.S. Marines
in Lebanon and U.S. Middle East shuttle diplomacy.
Kalbfeld’s experience spans a wide range of business and editorial activities and
enables him to bring many skills to your project. Click on each skill for more details: