Digital technology allows you to supplement the revenue you get from your one-way
traditional platform with revenue from new two-way (interactive) distribution channels.
By using your existing investment in gathering and producing content to provide
material for your new interactive products, you can diversify your revenue streams
without adding tremendous new operating costs.
• Identify new revenue opportunities that play to your strengths and that you can
Principal Brad Kalbfeld has experience in each of these areas, having played a key
role in the conception, business planning and execution of various new products at
The Associated Press. His holistic approach to business planning means all aspects
of your proposed strategy will be planned in a coordinated way.